We currently offer two smallcases under the FLUID framework. The first is FLUID Q, a quant-driven momentum strategy designed for investors seeking high-risk, high-reward opportunities. It systematically identifies and captures short- to medium-term trends using a rules-based approach, making it ideal for those comfortable with volatility in pursuit of superior returns. The second is FLUID C, a compounding-oriented portfolio focused on high-quality companies with strong fundamentals and consistent growth. This basket is built for long-term investors who prefer steady wealth creation through the power of compounding.
Beyond these, we are actively working on other innovative small cases that will cater to diverse investor needs across risk profiles and time horizons. Each product is backed by rigorous research and disciplined portfolio construction, ensuring transparency, diversification, and a clear investment thesis.
Our investment philosophy is centered on the belief that long-term wealth creation comes from owning fundamentally strong businesses that can deliver consistent growth through cycles. We focus on identifying companies with robust financials, sustainable competitive advantages, prudent management practices, and the ability to adapt to changing environments.
We employ a blend of value and growth investing, looking for opportunities where intrinsic business strength aligns with attractive valuations. At the same time, we emphasize capital preservation, recognizing that managing downside risk is as important as generating returns.
Our approach is research-driven and process-oriented. We use a disciplined framework that combines fundamental analysis with regular portfolio reviews, ensuring that every decision is backed by data and a clear thesis. Diversification across sectors and market caps further helps in managing volatility and enhancing long-term risk-adjusted returns.
At the core, we believe investing is not about chasing short-term gains, but about participating in the journey of businesses that can compound earnings and shareholder value over time. This philosophy underpins every portfolio we construct, allowing investors to grow steadily and confidently.
These small cases are created by Shashank Udupa, a seasoned market participant and entrepreneur with a proven track record of building successful businesses. Shashank began his career as an investment banker, where he gained in-depth exposure to corporate finance, capital markets, and equity research. Over the years, he has actively participated in the stock markets, combining his professional expertise with hands-on investing experience.
He now leads a dedicated team of qualified research analysts, who bring strong domain knowledge across sectors, financial modeling, and portfolio construction. The team follows a disciplined, data-driven approach to screening and evaluating companies, blending fundamental research with practical market insights. Together, they focus on creating robust, diversified portfolios designed for long-term wealth creation, while maintaining strict risk management practices.
With Shashank’s vision and leadership, coupled with the analytical depth of the research team, these small cases are crafted to deliver strategies that are practical, transparent, and research backed. The goal is to empower investors with portfolios that reflect not just numbers on a screen, but a well-thought-out thesis rooted in years of market experience and professional expertise.
A smallcase is a curated basket of stocks/ETFs* that reflects a certain objective (ideas, themes, strategies), backed by the research of the smallcase manager. You can invest in a smallcase in 2 clicks.
*ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.
The smallcase manager decides who can invest in the smallcases created by them and can create two types of smallcases :
You can buy smallcases on any of the partner brokers. Select a smallcase, select your broker and invest in less than 2 clicks.
Our partner brokers are:
Zerodha, AxisDirect, Edelweiss, HDFC Securities, Kotak Securities, IIFL Securities, 5 Paisa, Aliceblue, Angel Broking, Trustline, Upstox, Motilal Oswal, Groww, ICICI Direct, Fundzbazar and Dhan
If you have a trading & demat account with one of the supported brokers, you can start investing in smallcases. By clicking on ‘Buy smallcase’ or ‘Login’, you can view the supported brokers and login with the respective credentials. The funds from your broker account would be used for investing in smallcases.
Once you login with your broker credentials, you can use your trading account to buy and sell smallcases. The stocks would be credited to your broker linked demat account.
Further, once you’re logged in, you can securely use the funds available in your broker account to invest in smallcases.
The funds from your broker account are utilised to invest in smallcases and the respective stocks are credited to your broker linked demat account.
Once you have invested, the index value of the smallcase is set to 100 on the buy day for easy tracking. You can monitor the performance of the smallcase from the Investments page on the broker’s smallcase platform.
Also, each smallcase is reviewed periodically and rebalanced to ensure your objective is on track.
The index value of a smallcase indicates the absolute price returns of that particular smallcase from the date of its inception. The index value is set to 100 on the inception date of the smallcase. The current index value shows by how much it has gone up since then.
When buying a smallcase, an index value of 100 is assigned to it. Overtime, if the index value is 108.54, you can easily deduce that your smallcase has generated a total return of 8.54%.
The Details view shows you a more detailed investment overview and P&L breakdown. You can also track individual stock details from the Investments page.
There are no lock-in periods, so you may sell your smallcases anytime. As a concept however, smallcases work best when used for long-term investing.
Exclusive smallcases can be subscribed directly from the smallcase profile by following the steps below :
Rebalancing is the process of ensuring the weights of the stocks in the smallcase continue to be true to the underlying smallcase strategy. The rebalance frequency is decided by the creator of the smallcase. You can update your smallcase in 2 clicks to ensure your smallcase is on track with the strategy.
You can request access for an exclusive smallcase by filling up the request invite form on the smallcase profile.
When we invite you to invest in a smallcase, you can buy the smallcase in 2clicks. Invite for multiple smallcases can also be requested.
When we invite you to invest in a smallcase, you can buy the smallcase in 2 clicks. Invite for multiple smallcases can also be requested.
You can also set up an SIP (Systematic Investment Plan) for your smallcases on a weekly, monthly, quarterly and annual basis. The SIP orders will not be placed automatically and will require you to place orders each time an instalment is due. We are working on making this automated soon.
To invest more in a smallcase from your Investments page, click on the smallcase you want to invest more in and click the Invest More button on the right.
No, with smallcases - you are essentially buying exchange listed securities which are exposed to market risks. Investing in market instruments involves risks and investments may lose value.
Also, the returns shown for smallcases are the historical returns. smallcases do not have any projected returns shown. Past performance does not guarantee future returns.
From the individual smallcase page, you can find the Exit option at the right under More Actions. You can then choose a whole exit (sell all the constituents of a smallcase and exit completely) or a partial exit (book some profits while maintaining the minimum amount).
Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.
Orders are unfilled under the following circumstances:
Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.
Repairing the batch helps you place fresh orders for those constituents that were not filled so your smallcase can be complete. For stocks that are already sold on the broker platform, contact the support team to reconcile your holdings.
Archiving a batch excludes those stocks that you have unfilled orders for and completes your smallcase without placing fresh orders.
In this case, the smallcase will not be the same as the original version you meant to buy/invest more/rebalance/exit & will differ in composition & returns.